Wednesday 6 April 2011

Harry Potter Merchandise/ promotional methods

This trailer is another promotional method of entising people to go and watch the film. It enables viewers to make links and successfully relate this back to previous films and the books. The use of the dark colours is also present within previous films so they are easily linked together. It brings about the idea of a revolutionary aspect within modern writings and so cinema.

In the trailer they use various things to build up tension and suspense and so make their target market want to go and see it. For exampke, the music they use has many suspense building qualities. The idea of the trailer not being chronological in terms of events/happenings within the film/story also builds up suspense as we, as an audience, wnat to know what is happening when and why it is happening. It also cuts off the second half of important scenes so it teases the audience and gives them a very little insight into the occurances in the film but make us want to go and see it anyway.


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